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Not all real estate practitioners are REALTORS®. The term REALTOR® is a registered trademark that identifies a real estate professional who is a member of the NATIONAL ASSOCIATION of REALTORS® and subscribes to its strict Code of Ethics. Here are five reasons why it pays to work with a REALTOR®. 


  1. You’ll have an expert to guide you through the process.Buying or selling a home usually requires disclosure forms, inspection reports, mortgage documents, insurance policies, deeds, and multi-page settlement statements. A knowledgeable expert will help you prepare the best deal, and avoid delays or costly mistakes.


  1. Get objective information and opinions.REALTORS® can provide local community information on utilities, zoning, schools, and more. They’ll also be able to provide objective information about each property. A professional will be able to help you answer these two important questions: Will the property provide the environment I want for a home or investment? Second, will the property have resale value when I am ready to sell?


  1. Find the best property out there.Sometimes the property you are seeking is available but not actively advertised in the market, and it will take some investigation by your REALTOR® to find all available properties.


  1. Benefit from their negotiating experience.There are many negotiating factors, including but not limited to price, financing, terms, date of possession, and inclusion or exclusion of repairs, furnishings, or equipment. In addition, the purchase agreement should provide a period of time for you to complete appropriate inspections and investigations of the property before you are bound to complete the purchase. Your agent can advise you as to which investigations and inspections are recommended or required.


  1. Property marketing power. Real estate doesn’t sell due to advertising alone. In fact, a large share of real estate sales comes as the result of a practitioner’s contacts through previous clients, referrals, friends, and family. When a property is marketed with the help of a REALTOR®, you do not have to allow strangers into your home. Your REALTOR® will generally prescreen and accompany qualified prospects through your property.


  1. Real estate has its own language.If you don’t know a CMA from a PUD, you can understand why it’s important to work with a professional who is immersed in the industry and knows the real estate language.


  1. REALTORS® have done it before.Most people buy and sell only a few homes in a lifetime, usually with quite a few years in between each purchase. And even if you’ve done it before, laws and regulations change. REALTORS®, on the other hand, handle hundreds of real estate transactions over the course of their career. Having an expert on your side is critical.


  1. Buying and selling is emotional.A home often symbolizes family, rest, and security — it’s not just four walls and a roof. Because of this, home buying and selling can be an emotional undertaking. And for most people, a home is the biggest purchase they’ll ever make. Having a concerned, but objective, third party helps you stay focused on both the emotional and financial issues most important to you.


  1. Ethical treatment.Every member of the NATIONAL ASSOCIATION of REALTORS® makes a commitment to adhere to a strict Code of Ethics, which is based on professionalism and protection of the public. As a customer of a REALTOR®, you can expect honest and ethical treatment in all transaction-related matters. It is mandatory for REALTORS® to take the Code of Ethics orientation and they are also required to complete a refresher course every four years.


Reprinted from REALTOR® magazine ( with permission of the NATIONAL ASSOCIATION OF REALTORS®.

Copyright 2008. All rights reserved.


Make sure you choose a REALTOR® who will provide top-notch service and meet your unique needs.

  • How long have you been in real estate sales?  Sarah and Lisa have a combined 26 years in the Real Estate Industry.  Sarah has been in real estate since 1994 and Lisa since 2004.
  • Is Real Estate Sales your full time job?  Yes.  Our office is open Monday through Friday from 9 AM to 5 PM.  We are also available evenings and weekends by appointment. 
  • Do you have special training? Realtors can take additional educational courses that will benefit you.  Both Sarah and Lisa are REALTOR® Certified Home Marketing Specialists.  They have taken professional courses in Finance, Real Estate Transactions, Fair Housing, Brokerage Relationships, Real Estate Regulations, Farm and Ranch Sales, Commercial Sales, Home Staging, Marketing, Technology, Environmental Hazards, Ethics and Professional Standards.
  • What’s your business philosophy?  What an important question. We are a very committed team of individuals who strive to provide exceptional customer service to our clients and customers.  We take what we do very seriously.  We help people through what is often a very stressful season of their lives.  Your relationship with your REALTOR® is one of trust, and we know trust must be earned and maintained.  We deeply respect our clients, and we sincerely put their best interest ahead of our own.  Regardless of which party to a transaction we represent, we will be fair and honest with all in the spirit of the Golden Rule.
  • What is your company’s policy on representation?  (See additional page on Seller & Buyer Agency)
  • How many homes did your real estate brokerage sell over the last 5 years?  Our combined total of 247 sales averages 49 transactions annually.
  • How will you keep me informed about the progress of my transaction?  How frequently? This is your decision.  Do you want updates weekly or do you prefer not to be bothered unless there’s a hot prospect?  We customize our service to you based on your wishes.  Tell your agent how often and how you prefer to be contacted (by phone, e-mail, etc.)


  • Think About the First Impression- Creating an appealing first impression is very important in having your home properly positioned on the market.  Please pay special attention to walk ways, the front door and the entry way.

  • Unclutter- Consider packing up your least used items, such as out of season clothes.  Store items off site or in neatly arranged boxes in the garage or basement. 

  • Clean- It is very important to have your home
    exceptionally clean for showings.  Please remember that cleaning for selling is different than cleaning for living.  Please let us know if we can refer you to a local cleaning service.

  • Unclutter inside and out – Pick up scrap wood, etc. around property especially under the crawl space (get rid of termite attractants).

  • Pets- Our pets are members of our family and moving is stressful for them too.  For their sake it is better to make arrangements for a pet sitter during showings.  Also, 40% of the public do not own dogs and 70% don’t own cats.   If buyers are allergic they can’t go in and if they are afraid they won’t.

  • Scents- No two people have the same likes and dislikes when it comes to perfumes, potpourri and the like.  Consider creating a neutral atmosphere by eliminating as many smells throughout the house as possible.

  • Consider a pre-sale home inspection– An inspector will be able to give you a good indication of the trouble areas that will stand out to potential buyers, and you’ll be able to make repairs before showings begin.  We will be able to advertise that the home is pre-inspected creating peace of mind for potential buyers.

  • Get Estimates –If you are not able to make the repairs now please consider getting written estimates.  The figures will help buyers determine if they can afford the home and will be handy when negotiations begin.

  • Prescription Warning!- Please lock up prescriptions or take them with you during showings.

Upgrading your home is always appealing, but which enhancements get you the best return for your money when it’s time to sell? Buyers are most interested in the big ticket items and luckily that is where the best return will come from.  You always want to keep things in perspective and don’t over build for the house and area. This happens by adding special features that would be a personal choice and not appeal to the majority.

Even the smallest of investments can have a large return, for instance painting is one of the least expensive improvements and gives everything a new feeling. Going through your house and looking at it as a buyer would, can help you see what little details can be taken care of at very little cost. It gives the buyer the impression that there is no work that is an immediate necessity and they will focus more on the house.

Here are some averages on returns based on the National Association of REALTORS® reports for upgrades throughout the house.

MAJOR KITCHEN REMODEL Cost Recouped: 79.4%

BATHROOM REMODEL Cost Recouped: 90.1%

MASTER SUITE ADDITION Cost Recouped: 80.1%

FAMILY ROOM ADDITION Cost Recouped: 80.6%

ROOFING REPLACEMENT Cost Recouped: 80.8%

ATTIC BEDROOM Cost Recouped: 82.7%

BASEMENT REMODEL Cost Recouped: 76.1%

SUNROOM ADDITION Cost Recouped: 70.8%

DECK ADDITION Cost Recouped: 86.7%

First impressions are a big deal in the real estate market and having a well maintained home will set you apart from your competition.


Johnson Home and Land strives to help you net the highest return as quickly as possible.  To succeed in this we expose our listings to the broadest possible scope of potential buyers and cooperating REALTORs. ®

Following are some of the ever increasing websites where our listings are seen.                                                                                                                                                                                                                                                                                                                                                                

Bilingual Marketing Group                                                 The Housing Pages                                 Cyberhomes                            HomeAgain                                  RealtyPin                            

We also embrace traditional marketing methods and we know it is critical to place strategic local print ads.  We advertise on a regular basis in the Cody Country Real Estate Guide.

We are now offering virtual tours on all listings.  Our tours have been very well received with buyers and sellers alike.  These tours not only show moving panoramic of the home’s interiors and exterior but the neighborhood and amenities as well.

Our Main Street window has full color window displays of every listing and we are members of the Northwest Wyoming Multiple Listing Service.